Boomer Demographics

http://blogs.hbr.org/erickson/2009/01/what_demographics_tell_us_abou.html

http://www.demodirt.com/index.php/baby-boomer-trends/consumer-spending/527-conscientious-consumption

“Millennials and Baby Boomers are the most likely to buy products that align with their values and ethics”

https://www.iconoculture.com/SMART/public/view.aspx?ContentID=350718

Screen Shot 2013-05-27 at 10.43.43 AM

http://www.entrepreneur.com/article/202334

http://www.thedailybeast.com/articles/2010/11/25/who-spends-the-most-money.html

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