Quotes

Klein, Naomi. (1999) No Logo, Picador.

“What these companies produced primarily were not things, they said, but images of their brands. Their real work lay not in manufacturing but in marketing.” (Pg. 4)

“… there were those in the industry who understood that advertising wasn’t just scientific; it was also spiritual.” (Pg. 6)

“… advertising spending was more than just a sales strategy: it was an investment in cold had equity. The more you spend, the more your company is worth.”

(Pg. 8)

Du Plessis, Erik. (2005) The Advertised Mind: ground-breaking insight into how our brain respond to advertising, Kogan page publisher.

“… consumers absorb something from the advertisement, perhaps without consciously thinking much, if at all, about it at the time.” (Pg.7)

“For an advertisement to be noticed and remembered is in itself not sufficient. It also has to shape consumers’ buying behaviour, and in order to ensure that it does so, we need to pay attention both to the connection between the advertisement and the brand, and to the buying process, and the role of memory within it.” (Pg.107)

Lasn, Kalle. (2000) Culture Jam: how to reverse America’s suicidal consumer binge – and why we must, Harper Collins.

“Our role is mostly to listen and watch – and then, based on what we have heard and seen, to buy.” (Pg. introduction)

“We are being manipulated in the most insidious way. Our emotions, personalities and core values are under siege from media and cultural forces too complex to decode.” (Pg. introduction)

“Living inside the postmodern spectacle has changed people. Figuratively, most of us spend the majority of our time in some ethereal place created from fantasy and want. After a while, the hyperreality of this place comes to seem normal.” (Pg. 7)

“… “mental pollution” – nonchalantly absorbing massive daily doses of it without a second thought. Our mental environment is a common property resource like the air or the water. We need to protect ourselves from unwanted incursions into it, …” (Pg.13)

“We long ago learned to watch what we dump into nature or absorb into our bodies; now we need to be equally careful about what we take into our minds.” (Pg. 13)

“Advertisements are the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late night TV, micro jolts of commercial pollution flood into your brain at the rate of about three thousand marketing messages per day.” (Pg. 19)

“Corporate advertising (or is it the commercial media?) is the largest single psychological project ever undertaken by the human race. Yet for all of that, it’s impact on us remains unknown and largely ignored.” (Pg. 19)

 

Holbrook, Morris B. (Jul, 1987) Journal of Marketing, Vol. 51, No. 3: Mirror, mirror, on the wall, what’s unfair in the reflections of Advertising?, American Marketing Association.

“… Advertising’s most fundamental impact may be that it induces people to keep productive in order to keep consuming, to work in order to buy…” (Pg. 97)

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