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Communication design can be used to educate the public to read through the media of advertising that surrounds us and make better interpretation of messages they carry. Our emotions, personalities and core values are created and decided based on what we have heard or seen. Advertisements are everywhere. Anywhere our eyes can possibly come to rest is a place that can and will ought to be filled with logos or product messages. Kalle Lasn, the founder of Adbusters magazine says ‘Corporate advertising is the largest single psychological project ever undertaken by the human race.’ We need better understanding of the commercial world we live in and be alerted and think critically of advertising.

Communication design can be used to educate people to read through advertising literacy that surrounds us and make better interpretations of the message they carry. Our emotions, personalities and core values are created and decided based on what we have heard and seen. (Kalle Lasn, 2000) Anywhere our eyes can possibly come to rest on is a place that can and ought to be a place for advertisements. Media literacy is

Communication design can create a tool for the society to gain knowledge about advertising strategies to gain critical thinking skills that will allow them to better analyze and interpret advertisements.

Communication design can create a tool that will enable the society to be educated about advertising strategies and gain critical thinking skills that will allow them to better analyze and interpret advertisements.

Communication design can provide an instrument for the society to gain knowledge and decode advertising message, raising awareness of the role advertisements play in influencing lifestyles and purchase choices.

Our emotions, personalities and core values are created and decided based on what we have heard or seen. (Kalle Lasn, 2000)

Today we, including our youth, are exposed to advertisements in almost anywhere our eyes can possibly come to rest. This means that we are exposed to communication of advertising literature everyday and if we do not learn how to interpret and decode them, we are under siege of the message they feed us.

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