“Ultimately, though, Adbusters is an ecological magazine, dedicated to examining the relationship between human beings and their physical and mental environment. We want a world in which the economy and ecology resonate in balance. We try to coax people from spectator to participant in this quest. We want folks to get mad about corporate disinformation, injustices in the global economy, and any industry that pollutes our physical or mental commons.”
Adbusters are dealing with similar problems and topic as my project, but much more broad in their fields. Also the Adbusters are looking for the consumers and the public to become activists and go out and change our society. As with my approach will be towards some what injecting the consumers with knowledge so that they will be ‘immuned’ when they are exposed in the world of advertising.