Concept Idea

Create a brand/product that is transparent to the advertising and marketing strategies so that the consumers can be aware of the all the advertising and marketing strategies that they face everyday. 

From thinking about what product / brand I can create to do this;
I thought about what product / brand uses the advertising and marketing strategies most effectively to their consumers.

  • Male Deodorant _ most male deodorant seems to market their product advertising towards how their products help the consumers attract more of the opposite sex.
  • Bottled water _ bottled water are one of the products that the advertising and marketing strategies are needed the most as the product itself is just water.

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