Create a transparent advertising for a product/brand to give the consumers the knowledge into what it is that they are really seeing.
The brand advertisers are controlling the way the consumers and audiences feel and think without their knowledge.
WHY IS THIS THE PROBLEM?
Because the consumers and the audiences that are exposed to advertisings from a certain brand / product are being triggered to feel and think a certain way.
BUT AUDIENCE CAN CHOOSE WHAT THEY WANT TO SEE?
Advertisements are everywhere now days and it is hard to place yourself away from any type of advertising.
WHAT CAN I DO?
I realize that I can not reduce advertising that surrounds us, and I believe the brand and companies will continue to use phycology in their advertisements to control and trigger a certain emotions or thoughts to sell their product and services. Therefore what I am wanting to do is to teach and give the audience / the public the knowledge of what it is they are really looking at in advertisements.
WHAT AM I TRYNG TO RESOLVE FROM THIS?
What I want from this project is to teach and give knowledge to the audiences of advertisements that are trying to trigger emotions and thoughts from you.