Honest Coca-Cola Obesity Commercial

Coca-Cola has come up with the honest commercial about leading culprits in the childhood obesity.
I believe this commercial approach was created to increase the trust between the consumers and the brand.
I think Coca-Cola was able to do this as they already have a strong market placement and this honesty wouldn’t effect too much on their sales.
This was a commercial that was pointing out the some what obvious truth and by making this as a commercial and admitting to the problem the brand was able to create more trust between the consumers and the brand.

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